Michelin a Global Company - Free Essay Example

Sample details Pages: 4 Words: 1325 Downloads: 5 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Michelin 1 Michelin an Innovative, Global Corporation William Vinson MGT 330 Meredith Kiljan July 12, 2010 Michelin 2 The Michelin Corporation has been in business for many years. Although most famous for their place in the tire business, this fortune 500 corporation has it hands in a multitude of businesses from rubber manufacturing to fine dining and lodging. This corporation has grown from a small family company to one of the major superpower in the world market, through great management and savvy business decisions Michelin continues to stay at the forefront of all of its industries. Since the beginning of the company Michelin has been involved in a number of innovations that have revolutionized the tire business. Michelin was founded in 1888 by Edouard and Andre Michelin. These two brothers were the start of Michelin Corporations focus on innovation, and staying at the cutting edge of the industry, when they were the â€Å"first to patent a removable pneumatic bicycle tire which was used by Charles Terront to win the world’s first long distance cycle race, the 1891 Paris-Brest-Paris†(July, 2010). Don’t waste time! Our writers will create an original "Michelin a Global Company" essay for you Create order Since this event there have been a multitude of other innovations:† the invention of the radial tire in 1946† (July, 2010), and the creation of specialty tires for any form of transportation imaginable on and off road. In the recent years Michelin research and development teams have pushed themselves to create more cost efficient, fuel efficient and safer products. The technology of the run-flat tire is one of the new innovations introduced to the market in recent years. â€Å"The more common design has sidewalls that are reinforced with extra layers of heat-resistant materials. The thick sidewall is very stiff to resist flexing, and the wire-reinforced bead is also thicker and stiffer. This Michelin 3 tire can actually support the weight of the vehicle on the sidewall, but the tire is heavier and the stiffness produces a somewhat harsher ride† (November, 2005. pg. 136). This technology is widely available for many makes and models, the down fall is the sheer weight of these tires make them less fuel efficient and cost efficient due to the amount of materials need to make the tire. This has pushed these teams to improve their design, which brought about the PAX System. The PAX System â€Å"does not feature oversized sidewalls. The thin walls and optimized structure in the PAX System ensures that the rolling resistance is reduced and the cars emissions, in return, lower† (November, 27 2005. pg. 1). The introduction of the â€Å"TWEEL† is another innovation of Michelin’s research team. This concept tire has no air or sidewall for that matter. The â€Å"TWEEL† is wheel and tire technology in one, â€Å"that replaces the need for air pressure while delivering performance previously only available from pneumatic tires. The flexible spokes are fused with a flexible wheel that deforms to absorb shock and rebound. Without the air needed by conventional tires, TWEEL still delivers pneumatic-like performance in weight-carrying capacity, ride comfort, and the ability to â€Å"envelop† road hazards† (April, 2005. pg. 9). Expected to unveil in 2012 is the â€Å"Active Wheel† technology created by Michelin, this technology â€Å"includes in-wheel electric motors and a motorized suspension to free up space in the front and rear of the vehicle. This model also eliminates the need for transmissions and exhaust system† (July 8, 2010). Another way to decrease emissions and fuel costs which are very important in this market where legislation is pushing manufactures to â€Å"go green†. Michelin 4 All of these innovations by Michelin have kept them at the top of market for many year years, and attractive to the â€Å"National Culture†, or â€Å"the set of values that a society considers important and the norms of behavior that are approved or sanctioned in that society† (2007. g. 150). Since the invention of the radial tire, and the first pneumatic tires, which will continue to run the market Michelin feels, but these new technologies are the future and will continue to keep the corporation ahead of the game. Michelin not only is in the tire and rubber business, for many years now Michelin has published the Michelin Red and Green Guides along with maps. The Red Guide is a guide book to hotels and restau rants, which in the beginning were just those located in France. Now these guides are published grading food and lodging to multiple places across the world. The Green Guides are for tourism. Michelin also publishes maps of areas such as: â€Å"France, European countries, Africa, Thailand and the United States† (July 8, 2010). In Michelin created ViaMichelin â€Å"a digital mapping service that provides mapping and travel solutions for the internet, mobile and satellite navigation products with street level coverage of Europe, USA, Australia and parts of Asia and South America† (July 8, 2010). Another way Michelin stays at the top of its market is globalization and variety. â€Å"Michelin is the world’s largest tire manufacturer† , it has production plants in† France, Germany, USA, United Kingdom, Canada , Brazil, Thailand, Japan, Italy and several other countries†(July, 2010). In correlation with their new tire production, Michelin also produces it own rubber for their new tire and retread facilities. Along with it vast span of countries it also Michelin 5 anufactures every possible type of tire for any form of transportation imaginable, â€Å"including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle†(January 11, 2010). This enables Michelin to be profitable in multiple areas of the business, and adjust to the changing market at any time, and consistently push the competitors to keep up. For example after the events of September 11, air travel was greatly decreased due to the fear of another terrorist attack and increased security. Airlines were losing money, and were forced to ground planes, in the mean time the United States military was gearing up to go to war. This was unexpected, not only by Michelin but by everyone in the world. In reaction to this Michelin increase their production of military tires and decrease the production of commercial airplane tire. This action would have been a tough transition had they not had the versatility that they do, by having they hands in all aspects of the market. This allowed them to still meet the demand of their clienteles and also still pull a profit in a tough market. A companies’ ability to be global and provide a variety of products for their market, along with their ability to adapt to environmental and cultural changes is what can keep them cutting edge. This competitive advantage or â€Å"the ability of one organization to outperform other organizations because it produces desired goods or services more efficiently and effectively than its competitors† (2007. pg. 28) makes them more attractive to customers when dealing in contract negotiations and business mergers. Along with their coverage of the global market and versatility, Michelin has a great marketing strategy that keeps them on top. In the tough economic market they are faced with today, Michelin has come up with a new Michelin 6 advertising campaign, â€Å"The right tire changes everything† (October 24, 2009. pg. 128). This new campaign is to â€Å"explain to customers the benefits of using it tires. Michelin tires simultaneously deliver enhanced braking power, greater longevity and superior fuel efficiency. The campaign shows that by using the right tire, consumers can reduce fuel consumption, increase driving safety and extend tread life† (October 24, 2009. pg. 128). This creative marketing and great business strategy will trust Michelin into the future on top where they will continue to stay by using these innovative business practices. Michelin 7 References Anonymous. (2009, 24 October). Michelin; ‘The Right Tire Changes Everything’: Michelin’s First Global Advertising Campaign. Marketing Weekly News, pg. 128. Whitney, T. (2005, 4 March). Michelin’s â€Å"Tweel† a tire breakthrough; [Final Edition]. Calgary Herald, pg. G. 9. Anonymous. (2005, April). Michelin Lets Air Out of Future Tire Innovation. S S G M, Service Station Garage Management, Vol. 35 Iss. 4, pg. 9. Anonymous. (2005, 27 November). Michelin at the forfront. Businessline, pg. 1 Gordon, J. (2005 November). Run-Flat Tires. Motor Age, Vol. 35, Iss. 11, pg. 136 Michelin. (n. d. )In Wikipedia. Retrieved from https://en. wikipedia. org/wiki/Michelin Jones, G. , George, J. (2007). Essentials of Contemporary Management. McGraw-Hill Companies.

Child Protection Service - 1393 Words

Domestic violence is a major problem that we are facing in our society; statistics estimate that each year in the â€Å"Untied States 5.3 million women and 3.2 million men are abused by [there] domestic partners† (Black, Dempsey, Davis 2010, 900). Domestic violence or family violence are defined as â€Å"the abuse of power within relationships of the family, trust or dependency that endangers the survival, security or well-being of another person. It can include many forms of abuse... [including] witnessing abuse of others in the family† (Alberta children and youth services 2008, 1). Since family violence is a concern that our society is facing, we are dealt with the issue of how to deal with children who are in homes where violence is taking place.†¦show more content†¦Ã¢â‚¬Å"A review of CPS cases in two states identified domestic violence in approximately 41 to 43 percent of cases resulting in the critical injury or deal of a child† (Bragg 2003, 9). As one can see from reading the many effects domestic abuse has on children it is critical that something happens to help stop these children from experiencing domestic abuse and the symptoms that come with it. Now taking a look at possible reasons why child protective services could not be involved. The main concern is that CPS workers already have a great deal of work to handle and if they where to take on extra cases the question would then be whether or not they could deal with that many more cases efficiently. I would state that it is highly unlikely that child protection service workers could handle additional cases, and still be asked to perform to high standards. â€Å"It is unlikely that CPS could handle the additional cases that would result from defining all child exposure to domestic violence as child abuse† (Findlater and Kelly 1999, 88). Without looking at adding additional domestic abuse cases, child protection workers are already overwhelmed by the amount of work that they need to complete. With high case loads the workers are left with underperforming on their jobs, leaving child protection workers with more stress. â€Å"Interviews with child protection workers sup port the assertion that high caseloads levels result in low service quality†Show MoreRelatedThe Mission Of The Child Protection Services Agency1612 Words   |  7 PagesNational Association of Public Child Welfare Administrators, the mission of the child protection services agency is to assess the safety of children, intervene to protect children from harm, strengthen the ability of families to protect their children, and to provide a reunification or an alternative safe family for child (Home - Child Welfare Information Gateway, n.d.). 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Child protection is protecting a child where there is reason to believe that the child has suffered or are likely to suffer as a result of abuse. There are many laws that protect the welfare and safeguarding of children. The Children Act 1989 The local authority has a welfare of duty to protect children in their area and work in partnership with parents to ensure the child gets the best possible care. The Children Act 2004 This sets out the process so the child can achieveRead MoreThe Implementation Of A Universal Service System906 Words   |  4 Pagesof the Children and Young Persons (Care and Protection) Act 1998 so only children and young people who are suspected, on reasonable grounds, to be at risk of significant harm should be reported to FACS. The implementation of a universal service system, e.g.:1. Universal parenting education erg: Triple P, for parents with children 3-8, universal home visits to every parent with a new baby.2 Strengthening Early Intervention and Community Based Services e.g., expanding Brighter Futures program, healthRead MoreFamily Preservation Vs. Child Removal Essay1687 Words   |  7 Pagesmother in Palmdale, California. Based on the reports of the boy’s teacher, who had repetitively conveyed evidence of maltreatment to social services before the child’s death, that fatal incident was not the first time he had been abused (LA Times, 2016). According to the Los Angeles Times (2016), â€Å"In the months before the boy was killed, county child protection caseworkers and sheriff s deputies investigated allegations of abuse without removing Gabriel from the home.† Though the consequences of thisRead MoreAdvisors At The Local Food Bank1741 Words   |  7 Pagesfor shoe, clothing a nd or food they have provided it within a 24 hour span. This has been a huge help to our school and has put food in some of our homes where children need food, this is our number one community resource. At Hy-Vee, good customer service doesn’t stop with â€Å"a helpful smile in every aisle†; it extends into the neighborhoods and communities they serve as well. They care about the things customers care about – health care, education, the arts, leisure and recreation, the environment,

Ebay free essay sample

What are the greatest opportunities and threats existing in eBays current external environment? In the current external environment the online sales are still a growth industry there are some opportunities for ebay, the actual global economic crisis it could be an opportunity due the unemployment and the decrease in the power purchasing parity and mortgage crisis generates two effects, first the buyers are look for discounts, and second the sellers by this channel could increases. The importance of the Latin immigrants in the US it turns as a new market niche, whose are more familiarized with the internet culture and are looking for their native products through this channel. There is an opportunity to explore new markets, due EBay’s experience and the virtual platform they could incursion in new markets such as developing country, innovating in new technologies. On the other hand there are some threats to analyze, the global crisis it could be as well a threat because there is a decrease of buyers. This allowed them to penetrate new market spaces and attract a range of users. The company also expanded internationally and have been successful in certain markets.  eBay was considered a leader in each of its market with the except of Japan and China. eBay’s first attempt into China’s market was through the acquisition of a Chinese online auction company, Eachnet. They integrated their global strategy platform to Eachnet’s Chinese operations, essentially changing how the website originally operated. Since then, the company has lost most of their market share to local competitor Taobao. After several years eBay then decided to partner with Beijing-based Tom Online. This indicated that eBay failed to adapt to local needs and successfully compete with China’s online auction market leader, Taobao. This shows that eBay failed to create a community effect in China as they did with their other international markets through their global platform. When eBay acquired Eachnet, their service was running on a global platform in San Jose, CA. Any decisions or features to make for China’s market would take longer to implement. This caused a lack of flexibility and adaptation to the Chinese market and they cannot respond to changes in the market conditions and needs quickly compared to their local competition. A possible solution for eBay to successfully compete in China’s market is to improve their platform with  eBay Style. The new platform will implement a feature which will allow users to communicate with each other via instant messaging. This has proven to be very effective with their rival Taobao and it will allow the users to connect with one another and create value and a sense of community in China’s market, which eBay previously could not create. It will also improve the time it takes for users to purchase items from one another on their platform. Another solution for eBay is to establish joint ventures and partner more with local Chinese companies to help them penetrate the large growing market. This strategy will give eBay the knowledge and ability to adapt to the local needs and create brand awareness throughout China’s market that they could not do before. Through the acquisitions and partnerships eBay will be able to diversify their product and services and establish a firm foot in the market and be able to compete against existing local competitors. The recommended solution for eBay is to establish joint ventures and partner with more local Chinese companies in order to diversify their products and services tailored to the local needs and capture a large portion of China’s market.

Serological testing free essay sample

Using Direct Fluorescent Antibody Technique to Test for Chlamydia 1. Describe the importance of the washing steps in the direct antibody fluorescence test. It’s very important for the washing steps in the direct antibody fluorescence test to decrease the no-specific binding. 2. Explain where the epitope (antigenic determinant) is located. The epitopes are located in the antigens for the antibodies binding. 3. Describe how a positive result is detected in this serological test. The elementary bodies of the Chlamydia trachomatis stains green inside the red host cell, and the presence of more elementary bodies in a field of view compared to the positive control is considered a positive result. 4. How would the results be affected if a negative control gave a positive result? If a negative control gave a positive result, the positive results would be underestimated. A C T I V I T Y 2 Comparing Samples with Ouchterlony Double Diffusion 1. Describe how you were able to determine what antigen is in the unknown well. We will write a custom essay sample on Serological testing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The results between well 2 5 were the same results as. We know that human serum albumin was placed in 4, so it should be the same in 5 to achieve the same result. 2. Why does the precipitin line form? The precipitin line occurs when the antigen and antibody are in optimal proportions and cross-linking occurs forming an insoluble precipitate. 3. Did you think human serum albumin and bovine serum albumin would have epitopes in common? How well did the results compare with your prediction? I think they have epitopes in common for the results showed they have partial identity. Same as my prediction.